Brand Story

We’re an exciting, fresh, affordable personal care brand which aims to bring the joy of nature to everyone.

We care about the planet and our customers. The product's formulations are free from harsh ingredients and gentle on our skin; Dermatologically tested and proven and well-known ingredients are used to help reassure the product quality.

Our mission is making the natural choice effortless. We stay accessible, simple, and clear to make it easy for you to understand the benefits of buying natural products***.
With the affordable price suitable for everyday use, let us feel the Joy of nature together!

Our Belief

Joy of nature of
everyone.
every budget.
every day.

Our Mission

Making the natural
choice effortless.

We reimagine natural products*** bringing you paired natural origin ingredients**, sourced from around the world. We make it easy for you to understand the benefits of natural. All at a price you’ll love. We create joy naturally.
***Natural products refers to formulation contains over 90% natural origin ingredients including water.

Our Vision

we’re leading the
natural way.
avocating for people
and planet. always.

Our Promises

nature 1^st

Over 90% natural origin ingredients⁺

We choose, well-known natural origin ingredients, including certified organic actives++.

Free from

formulation*

Which is gentle on your skin.
Dermatologically tested and
proven.

mannings
eco-garden

cares

We’re committed to continuously improving our environmental impact, e.g. 100% recycled plastic bottles, sustainable mass balance palm oil^# and refill options.

enjoyable experience

We commit to delighting your senses, ensuring you feel truly uplifted after using our products.

100%
vegan

formulation
& no animal
testing

making it

easy

We’ll help you make the right choice, with clear language and easy to understand information.

naturally better

We’re always looking for ways to improve, from supply chains to ingredients, bringing you affordable products for every day use.